--- title: "Data Mining: Discover the “Analytics” Tab" description: rack your online visibility, reputation, and conversion rate. Optimize your strategies with precision. --- [Skip to content](https://support.ubiweb.ca/en/support/data-mining-discover-the-analytics-tab-1#main-content) English Show submenu for translations ![001\_UBI-Logo\_ALL-Final\_Standard\_Vertical\_RGB\_Black.png\]](https://support.ubiweb.ca/hs-fs/hubfs/001_UBI-Logo_ALL-Final_Standard_Vertical_RGB_Black.png?height=50&name=001_UBI-Logo_ALL-Final_Standard_Vertical_RGB_Black.png) Open main navigation Close main navigation - English Show submenu for translations - [Go to Ubiweb.ca](https://www.ubiweb.ca/) [Go to Ubiweb.ca](https://www.ubiweb.ca/) Hello, welcome to Ubiweb help center! - There are no suggestions because the search field is empty. 1. [Help Center](https://support.ubiweb.ca/en/support?hsLang=en) 2. [Dilypse MVP 3](https://support.ubiweb.ca/en/support/dilypse-mvp-3?hsLang=en) # Data Mining: Discover the “Analytics” Tab ## rack your online visibility, reputation, and conversion rate. Optimize your strategies with precision. ### **Local Presence View** #### **Comparison Filters** **Period:** Using the filters, you can select the time range for which you want to view statistics. You can also add a comparison period. **Number of Views/Clicks/Calls:** - ***Number of Views:*** Represents the number of times your website has been consulted by users. - ***Number of Clicks:*** Indicates how many times users have clicked on links or interactive elements on the site. - ***Number of Calls:*** Refers to the number of times users initiated phone calls using the contact information provided on the site. ### **Local Presence** Your local presence data allows you to track changes in your positioning month by month, as well as to compare with the previous month.  *Evaluate the impact of your website through its positioning over time.* - **The first line** shows you where your web page is located on Google. - **The second line** (campaign) shows how your ranking has evolved over the month: - Is your data **in green**? This means that your page has risen in the Google rankings. - Is your data **in red**? This means your page has fallen in the rankings. - **No** figures displayed? This means your position has not changed over the month. - The third line (social) shows the number of posts you published during the month, and the fourth line (reputation) shows the number of reviews you received during the month. ### **Views** **Google Search on Computer:** Enter words on Google from a computer to find information on the Internet. **Google Search on Mobile:** Enter words on Google from a smartphone to find information on the Internet. **Google Maps on Computer:** Use a computer to search for places or directions on an online map. **Google Maps on Mobile:** Use a smartphone to search for places or directions on an online map. ### **Clicks** **Messages:** Number of times users have clicked on a button or link to enter into messaging communication.  **Direction Request:** Number of times visitors clicked to get directions from one place to another on an online map, such as Google Maps. **Call:** Number of times website visitors clicked on specific links or buttons to initiate phone calls. **Website Visits:** Number of times people have clicked on elements or links when visiting an online site. *Search Distribution:* The search terms that led to the publication of your company profile in the search results. (from most searched to least searched keyword)  ### **Reputation View** #### **This view summarizes user feedback on your products or services.** ***Average Star Rating:*** A quick assessment of overall satisfaction. Stars provide an immediate visual indication of what customers think. ***New Reviews:*** The most recent reviews indicate current performance. They help you keep abreast of recent user experiences. ***How Many Reviews in Total:*** An indicator of popularity and relevance. The higher the number of reviews, the more complete and accurate the image. ***Up or Down:*** Identify trends. Is your reputation improving or declining? Monitoring this is essential to maintaining a positive user experience. ***Processing Rate:*** Speed of response and action. A high review processing rate signals a commitment to customer satisfaction. ***Evolution of Average Rating and Reviews:*** Graphs represent the progression of your reputation over the months, illustrating both the average rating of your reviews, as well as the total quantity of reviews received.   - [Buzz - Become the local reference](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#main-content) - [Your first connexion](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#your-first-connexion) - [Dasboard](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#dasboard) - [Echo](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#echo) - [Reputation](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#reputation) - [Reputation Booster](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#reputation-booster) - [Your Google My Business Profile](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#your-google-my-business-profile) - [Messaging (Coming Soon)](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#messaging-coming-soon) - [Tips (SEO, best practices...)](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#tips-seo-best-practices) - [Dilypse MVP 3](https://support.ubiweb.ca/en/support/dilypse-mvp-3?hsLang=en) - [Pay period](https://support.ubiweb.ca/en/support/pay-period?hsLang=en) [![Chill listening crop-3](https://support.ubiweb.ca/hs-fs/hubfs/Ubiweb-Logo-Nov-11-2022-06-49-36-2130-PM.png?width=108&height=24&name=Ubiweb-Logo-Nov-11-2022-06-49-36-2130-PM.png "Chill listening crop-3")](https://support.ubiweb.ca/knowledge?hsLang=en) Help Center Copyright © 2026, Ubiweb