Discover how Buzz can make your website appear higher in search engine results!
The strategy of bringing a customer from the internet to your physical store has a name, the web-to-store strategy.
To achieve your goals, you can't do without optimizing your local referencing. In other words, make sure you are visible everywhere your customer is looking for you online, inform them efficiently and inspire their trust thanks to an engaging storefront and a solid reputation.
Discover how Buzz works on this front in our dedicated article.
Search Engine Optimization (SEO): ON-page vs. OFF-page SEO
That being said, Buzz also has a positive impact on your natural referencing (SEO).
In practice, there are a lot of parameters that influence the positioning of your website in search results. To simplify the subject, we can classify them in 2 categories:
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Factors specific to your website ("on-page SEO"): for example, we could mention the speed of loading your pages, the adaptability to mobile format, the content etc...
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External factors ("off-page SEO"): their influence accounts for more than half of your SEO and this is where Buzz can help you!
The impact of Buzz on the natural referencing of your site
Buzz optimizes 4 key elements of your off-page SEO:
Backlinks (external links)
As for the reviews, the more external sites you have pointing to yours, the better the search engines index you. More importantly, Google does not only count backlinks but also takes into account the quality of sites (called Domain Authority) linked to yours. In short, the fact that a very popular site writes an article about you counts much more than a confidential blog post.
By allowing you to include a link to your website on your digital profiles, Buzz naturally creates backlinks. These links are all the more valuable as they come from >45 platforms that drive most of the online traffic. Imagine that you are the head of a network of 100 fast foods, that's 45 x 100 = 4500 quality backlinks that you will create using Buzz!
The consistency of your information
One of the tasks of a search engine is to make sure that the information it provides to its visitor is reliable. To do so, it evaluates the consistency of 3 pieces of information (NAP) between the different platforms:
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Name of the establishment
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Address
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Telephone number
Any difference will result in a penalty on your referencing. With Buzz, you are sure to get the perfect score because by broadcasting your information from a single source, your data will be perfectly identical!
Google Business Profile (ex Google My Business)
Google obviously draws its information from its own databases. If your Google Business Profile is exhaustive, it will have a very positive impact on your local referencing and to a certain extent on the natural referencing.
On this subject, Buzz allows you to manage not only the diffusion of your information on Google but also to control your communication through the publication of posts and media.
Your e-reputation
In the same way that your online reputation is a key factor for local referencing, it is also an element that plays favorably for your natural referencing.
Here again, by centralizing the reviews published on >15 platforms on the interface and allowing the solicitation of reviews by SMS, Buzz brings an efficient solution to build your reputation.