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      What is the purpose of Google My Business attributes and how do I manage them?

      Find out how to improve your local SEO by using the attributes

      Google's objective in a search is to suggest the most relevant establishments. To do this, it refers to its huge database of information.

      To help it but also to better inform your visitors, you can determine the attributes of your establishment. In other words, its characteristics.

      The more precise you are, the richer your file will be and the more visible you will become.

      What are the attributes of Google Business Profile?

      This information is displayed in the form of tags and describes the characteristics of your establishment and the services offered.

      From a computer, you will find them summarized below the description and on mobile, they will be detailed on the "About" tab. The attributes proposed by Google depend mainly on the category of activity of your establishment.

      What is the purpose of Google My Business attributes?

      The attribute has two main purposes:

      • To inform your visitors about the characteristics of your establishment and the services offered

      • To help Google to better reference your establishment, especially in the case of a voice search. Imagine that you are looking for a restaurant with a terrace, the fact of indicating "terrace" on your attributes will allow you to go up in the search results since your establishment will be relevant.

      In practice, you will be able to select an average of thirty attributes for a given activity category. The attributes are proposed by Google and vary according to the category of activity.

      1. How to modify my attributes with the platform?

      From the platform, you can edit all the information about your establishment from the "Echo" menu. The attributes are available on the "Establishment" tab, "Additional information" window.

      If you want to change them, click on the Edit attributes button and make your selection. After saving, your information will be synchronized on the different platforms.

      2. How do I edit my attributes with Google Business Profile?

      You can edit your attributes from your GBP profile by following the procedure below:

      1. Click on the "Edit Info" link

      2. Go to the "More" tab

      3. Select a field

      4. Edit the attributes of the field

      5. Validate your selection by clicking on the "Save" button

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