--- title: What is the purpose of Google My Business attributes and how do I manage them? description: Find out how to improve your local SEO by using the attributes --- [Skip to content](https://support.ubiweb.ca/en/support/what-is-the-purpose-of-google-business-profile-attributes-and-how-to-manage-them#main-content) - [English](https://support.ubiweb.ca/en/support/what-is-the-purpose-of-google-business-profile-attributes-and-how-to-manage-them) - [Français - Canada](https://support.ubiweb.ca/fr-ca/support/quelle-est-lutilité-des-attributs-google-business-profile-et-comment-les-gérer-1) English Show submenu for translations ![001\_UBI-Logo\_ALL-Final\_Standard\_Vertical\_RGB\_Black.png\]](https://support.ubiweb.ca/hs-fs/hubfs/001_UBI-Logo_ALL-Final_Standard_Vertical_RGB_Black.png?height=50&name=001_UBI-Logo_ALL-Final_Standard_Vertical_RGB_Black.png) Open main navigation Close main navigation - - [English](https://support.ubiweb.ca/en/support/what-is-the-purpose-of-google-business-profile-attributes-and-how-to-manage-them) - [Français - Canada](https://support.ubiweb.ca/fr-ca/support/quelle-est-lutilité-des-attributs-google-business-profile-et-comment-les-gérer-1) English Show submenu for translations - [Go to Ubiweb.ca](https://www.ubiweb.ca/) [Go to Ubiweb.ca](https://www.ubiweb.ca/) Hello, welcome to Ubiweb help center! - There are no suggestions because the search field is empty. 1. [Help Center](https://support.ubiweb.ca/en/support?hsLang=en) 2. [Buzz - Become the local reference](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en) 3. [Echo](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#echo) # What is the purpose of Google My Business attributes and how do I manage them? ## Find out how to improve your local SEO by using the attributes Google's objective in a search is to suggest the most relevant establishments. To do this, it refers to its huge database of information. To help it but also to better inform your visitors, you can determine the attributes of your establishment. In other words, its characteristics. The more precise you are, the richer your file will be and the more [visible you will become](https://3780753.hs-sites.com/en/knowledge/what-is-local-referencing-and-why-is-it-so-important?hsLang=en). ### What are the attributes of Google Business Profile? This information is displayed in the form of **tags** and describes the **characteristics** of your establishment and the **services** offered. From a computer, you will find them summarized below the description and on mobile, they will be detailed on the **"About"** tab. The attributes proposed by Google depend mainly on the **category of activity** of your establishment.![](https://support.ubiweb.ca/hubfs/Sans%20titre%20(48)-png.png) ### What is the purpose of Google My Business attributes? The attribute has two main purposes: - To **inform** your visitors about the characteristics of your establishment and the services offered - To **help** Google to better **reference** your establishment, especially in the case of a voice search. Imagine that you are looking for a restaurant with a terrace, the fact of indicating "terrace" on your attributes will allow you to go up in the search results since your establishment will be **relevant**. In practice, you will be able to select an average of **thirty attributes** for a given **activity category**. The attributes are proposed by Google and vary according to the category of activity. ### **1. How to modify my attributes with the platform?** From the platform, you can edit all the information about your establishment from the **"Echo"** menu. The attributes are available on the **"Establishment"** tab, "**Additional information"** window. If you want to change them, click on the **Edit attributes** button and make your selection. After saving, your information will be synchronized on the different platforms. ![](https://support.ubiweb.ca/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio573835704b683f24c7fb3424066672fe8Screen+Shot+2022-09-02+at+1.43.19+PM.png) ### **2. How do I edit my attributes with Google Business Profile?** You can edit your attributes from your GBP profile by following the procedure below: 1. Click on the **"Edit Info"** link 2. Go to the **"More"** tab 3. Select a **field** 4. Edit the **attributes** of the field 5. Validate your selection by clicking on the **"Save"** button ![](https://support.ubiweb.ca/hs-fs/hubfs/Screenshot%202023-05-04%20at%2011-25-42%20AM-png.png?width=643&height=285&name=Screenshot%202023-05-04%20at%2011-25-42%20AM-png.png) Did you find your answer? - [Buzz - Become the local reference](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#main-content) - [Your first connexion](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#your-first-connexion) - [Dasboard](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#dasboard) - [Echo](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#echo) - [Reputation](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#reputation) - [Reputation Booster](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#reputation-booster) - [Your Google My Business Profile](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#your-google-my-business-profile) - [Messaging (Coming Soon)](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#messaging-coming-soon) - [Tips (SEO, best practices...)](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#tips-seo-best-practices) - [Dilypse MVP 3](https://support.ubiweb.ca/en/support/dilypse-mvp-3?hsLang=en) - [Pay period](https://support.ubiweb.ca/en/support/pay-period?hsLang=en) [![Chill listening crop-3](https://support.ubiweb.ca/hs-fs/hubfs/Ubiweb-Logo-Nov-11-2022-06-49-36-2130-PM.png?width=108&height=24&name=Ubiweb-Logo-Nov-11-2022-06-49-36-2130-PM.png "Chill listening crop-3")](https://support.ubiweb.ca/knowledge?hsLang=en) Help Center Copyright © 2026, Ubiweb