--- title: What is the purpose of URL links on Google Business Profile? How do I edit them? description: Learn about the different types of links you can add to your Google Business Profile! --- [Skip to content](https://support.ubiweb.ca/en/support/what-is-the-purpose-of-url-links-on-google-business-profile-how-do-i-edit-them#main-content) - [English](https://support.ubiweb.ca/en/support/what-is-the-purpose-of-url-links-on-google-business-profile-how-do-i-edit-them) - [Français - Canada](https://support.ubiweb.ca/fr-ca/support/a-quoi-servent-les-liens-url-sur-google-business-profile-comment-les-modifier-1) English Show submenu for translations ![001\_UBI-Logo\_ALL-Final\_Standard\_Vertical\_RGB\_Black.png\]](https://support.ubiweb.ca/hs-fs/hubfs/001_UBI-Logo_ALL-Final_Standard_Vertical_RGB_Black.png?height=50&name=001_UBI-Logo_ALL-Final_Standard_Vertical_RGB_Black.png) Open main navigation Close main navigation - - [English](https://support.ubiweb.ca/en/support/what-is-the-purpose-of-url-links-on-google-business-profile-how-do-i-edit-them) - [Français - Canada](https://support.ubiweb.ca/fr-ca/support/a-quoi-servent-les-liens-url-sur-google-business-profile-comment-les-modifier-1) English Show submenu for translations - [Go to Ubiweb.ca](https://www.ubiweb.ca/) [Go to Ubiweb.ca](https://www.ubiweb.ca/) Hello, welcome to Ubiweb help center! - There are no suggestions because the search field is empty. 1. [Help Center](https://support.ubiweb.ca/en/support?hsLang=en) 2. [Buzz - Become the local reference](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en) 3. [Echo](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#echo) # What is the purpose of URL links on Google Business Profile? How do I edit them? ## Learn about the different types of links you can add to your Google Business Profile! Google Business Profile allows you to add different links to encourage your visitors to **perform an action** from your listing. These links are **adapted to your [business category](https://3780753.hs-sites.com/en/knowledge/what-are-activity-categories-and-how-do-you-define-them?hsLang=en)**. ![](https://support.ubiweb.ca/hubfs/Take%20an%20appointment-png.png) ### The 2 types of links offered by Google Business Profile In practice, Google Business Profile (formerly GMB) offers 2 types of links: **proprietary links** and **supplier links**. ### Proprietary links These are the links described above, they are proposed by Google Business Profile according to your business category. ### How to modify them with the platform? To modify them, go to the **"Echo"** module, **"Establishment"** menu, **"Additional information"** tab, **"Action buttons"** section. Insert your link in the dedicated field and click on the **"Save"** button. ![](https://support.ubiweb.ca/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio573729308d87b3fd94b9aa64cf1ff7989Screen+Shot+2022-09-02+at+10.52.14+AM.png) ### How to edit them with Google Business Profile? To edit the link from your GBP profile, go to the management interface and follow these 2 steps : 1. Go to the "**Reservations**" menu 2. Then edit the **URL link**, don't forget to save. ![](https://support.ubiweb.ca/hubfs/Design%20sans%20titre%20(1)-png-1.png) **Please note:** Google Business Profile services verify the link. Therefore, it is possible that it will be displayed with a delay on your listing. ### Links from suppliers Google Business Profile allows some partners to **insert booking links automatically on your listing**. This is typically the case for **restaurants** (ex: TheFork) and **hotels** (ex: Booking). ![](https://support.ubiweb.ca/hs-fs/hubfs/Screenshot%202023-05-09%20at%209-28-04%20AM-png.png?width=589&height=370&name=Screenshot%202023-05-09%20at%209-28-04%20AM-png.png) **These links cannot be edited**, neither on the platform nor on your Google Business Profile interface. To **remove** or **correct** a link on your listing, follow these steps 1. Contact the customer **service department** of the **supplier** concerned 2. Make a **request to remove** or modify the data If the link does not comply with Google Business Profile policies and you are unable to reach the supplier, you can contact **[Google Business Profile Support](https://support.google.com/business/?hl=fr#topic=4596754)**. - [Buzz - Become the local reference](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#main-content) - [Your first connexion](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#your-first-connexion) - [Dasboard](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#dasboard) - [Echo](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#echo) - [Reputation](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#reputation) - [Reputation Booster](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#reputation-booster) - [Your Google My Business Profile](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#your-google-my-business-profile) - [Messaging (Coming Soon)](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#messaging-coming-soon) - [Tips (SEO, best practices...)](https://support.ubiweb.ca/en/support/buzz-become-the-local-reference?hsLang=en#tips-seo-best-practices) [![Chill listening crop-3](https://support.ubiweb.ca/hs-fs/hubfs/Ubiweb-Logo-Nov-11-2022-06-49-36-2130-PM.png?width=108&height=24&name=Ubiweb-Logo-Nov-11-2022-06-49-36-2130-PM.png "Chill listening crop-3")](https://support.ubiweb.ca/knowledge?hsLang=en) Help Center Copyright © 2026, Ubiweb