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      How do I optimize and change my Google Business Profile title?

      Find out how the title of your establishment can influence your local ranking!

      It can seem banal, but the title of your Google Business Profile is the second biggest factor for your local ranking.

      Although Google prohibits inserting a title of establishment other than the official one, you will often see that they are rather tolerant on the subject. In practice, many businesses use this field to insert keywords to optimize their local ranking.

      1. How do I change my Google Business Profile name from the platform?

      The modification of your name is done through the user interface:

      1/ Click on the ‘Echo’ module

      2/ Go under the “Business” tab

      3/ Modify your name in the “Business name” field

      Changing Business Name

      2. How do I change my business title with Google Business Profile?

      You can edit your description from your Google Business Profile by following these instructions:

      1/ Click on the link "Edit your business information".

      2/ Go to the "About" tab

      3/ Modify your title in the field "Business Name".

      How to moderate the excesses of your competitors?

      As mentioned above, Google is rather tolerant on the subject of establishment titles. This encourages some to write long titles in order to be positioned in the local pack.

      If this penalizes your ranking, you can always suggest a modification of the business title to Google, which will validate quickly. This way, the concerned competitor should come back to its natural place in the ranking.

      To do so, you just have to click on the link "Suggest an edit" to edit any Google Business Profile.

      Once on the form, you can correct the title and validate to send the information to Google.

      Be careful with the consistency of your information!

      Read the following carefully as it could save you a lot of trouble. It is important to realize that Google's mission is to suggest the most relevant establishment when searching.

      That's why the search engine doesn't just look at the information it has in the Google Business Profile. In fact, it compares these data with those it finds on other existing digital profiles (e.g. social networks, directories...)

      In particular, it will perform a key test called "NAP consistency", NAP being the acronym for Name, Address and Phone number. If your information lacks consistency, your referencing will be strongly penalized. 

      In other words, you will be at the bottom of the ranking and will be invisible for your visitors.

      In conclusion, if you want to optimize your business title, make sure you do it on your different profiles and directories. With Buzz, you won't have to worry about this because the information you're displaying comes from a single source - Buzz!

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