Discover how your online reputation improves your local referencing
Customer reviews: 2nd factor determining your local referencing
Your local visibility is not a matter of politics but of meritocracy! Your judge is a robot, it is the Google algorithm. It is constantly evolving in order to become more relevant but among the many criteria, there are invariant factors. We detail them in a dedicated article on our blog but know that your online reputation is part of it.
How to maximize the impact of reviews on your SEO?
Having customer reviews is good for your reputation, it is also good for your visibility. Nevertheless, here are some tips that will help you fine-tune your strategy:
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Average score: Obviously, the higher it is, the better it is. Be careful not to be Mr. Perfect because a smooth image (5/5 rating) tends to arouse suspicion among your visitors
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Number of reviews: Google does not simply consider your average rating but the strength of this consensus. In other words, the more contributors you have, the more credible you are in their eyes.
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Frequency: It's better to get one review a week than 50 in a month for your SEO.
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Content of the reviews: If you have the possibility to give recommendations to your customers during their testimonial, encourage them to highlight the qualities of your establishment. These strong points will be taken into account by Google for your referencing.
Ex: "Best florist in the neighborhood. Not only cheap but also good advice and always ready to help.
Reputation Booster: for your local referencing
Strengthening your online reputation or diluting a negative review is a time-consuming task. Reputation Booster solves these problems by allowing you to solicit reviews effortlessly. This way, you receive more reviews, more often and of better quality.