Whether by SMS or e-mail, customers pay different attention to your messages every day. Here's a list of the best times to communicate with them.
Monday
Via SMS: 12pm - 2pm / 8pm - 9pm.
Via e-mail: 12pm - 2pm / 8pm - 9pm.
University behavioral studies:
On Mondays, people often return from a busy weekend and face an accumulation of tasks. This can reduce their availability to respond to non-urgent requests.
Recommendations:
Send requests during lunch breaks and after work, when people are more likely to check their messages.
Response level: 7/10
Tuesday
Via SMS: 12pm - 2pm / 8pm - 9pm.
Via e-mail: 12pm - 2pm / 8pm - 9pm.
University behavioral studies:
Higher engagement mid-week, potentially increasing response rate.
Recommendations:
Focus on break times and after work, people are generally more engaged and ready to respond.
Response level: 8/10
Wednesday
Via SMS: 12pm - 2pm / 8pm - 9pm.
Via e-mail: 12pm - 2pm / 8pm - 9pm.
University behavioral studies:
Mid-week is often the most productive time, so people are more likely to check and respond to communications.
Recommendations:
Maximize sending requests during breaks and after work, when people are more likely to respond.
Response level: 8/10
Thursday
Via SMS: 12pm - 2pm / 8pm - 9pm.
Via e-mail: 12pm - 2pm / 8pm - 9pm.
University behavioral studies:
The level of engagement remains high as in the middle of the week. In addition, studies suggest that people are often happier on Thursdays, which could positively influence response rates.
Recommendations:
Keep sending requests during breaks and after work for maximum response. The increased level of happiness may contribute to a greater willingness to respond.
Response level: 9/10
Friday
Via SMS: 12pm - 2pm / 3pm - 4pm.
Via e-mail: 12pm - 2pm / 3pm - 4pm.
University behavioral studies:
On Fridays, people often start to disengage from work in anticipation of the weekend. This can affect their willingness to respond to non-urgent requests.
Recommendations:
Send requests during lunch breaks and early in the afternoon to reach people before they pick up the phone for the weekend.
Response level: 7/10
Saturday
Via SMS: 10am - 2pm
Via e-mail: 10am - 2pm
University behavioral studies:
Saturday is traditionally a day of rest. People may be less inclined to respond to business communications, even if they're related to a service they've received.
Recommendations:
Plan to send requests in the middle of the day to respect their rest time.
Response level: 6/10
Sunday
Via SMS: 10am - 2pm
Via e-mail: 10am - 2pm
University behavioral studies:
On Sundays, many people use the day to rest and prepare for the week ahead. This can make them less likely to respond to professional requests.
Recommendations:
Send requests in the middle of the day, when people are likely to be consulting their communications in preparation for the week ahead.
Response level: 6/10