Discover how developing your online reputation boosts your visibility
It may seem like a simple question, but the impact of your brand awareness on your business is substantial.
Social proof is a powerful sales tool
If statistics are to be believed:
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More than 9 out of 10 customers use online reviews to guide their purchase decision
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Half of them say that customer/product reviews are the number one decision criterion in their online shopping experience
A solid reputation relies heavily on the average score...
The first reflex of a consumer will be to consult your rating in order to form an opinion about your company.
80% of users look at your online reviews before making a purchase decision.
With the platform, you can easily manage your reputation by centralizing reviews from over 15 platforms and tracking your performance with educational dashboards.
A good reputation is also based on the number of testimonials collected
Having a good rating is not enough. It's not the same to get a 4.5 rating with 2 reviews as it is to get the same rating with 200 reviews.
By basing your reputation on a large panel of testimonials, you gain credibility and will have less trouble diluting a negative testimonial among the enthusiasts when the day comes.
Note that we also help you improve your reputation by turning your satisfied customers into ambassadors. In concrete terms, the Reputation Booster module allows you to automatically solicit Google reviews by SMS.
Collecting reviews regularly is essential...
Your reputation is not something you can get rid of any time soon. While a review solicitation campaign can boost your reputation, it's important to keep up your efforts over time because :- According to Bright Local, 44% of consumers believe that a customer review must be less than a month old to be relevant
- Google hates inactivity and therefore tends to degrade the ranking of a "sleeping" account if necessary
... As well as responding to it
Another key point, keep in mind that testimonials are public. By answering them :
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You will show your existing customers that they are important and will therefore retain them more easily
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You will reassure visitors who consult your digital profiles by promoting customer service
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You will be a good student in the eyes of Google which, as mentioned above, values active accounts in its referencing algorithm
It's true, responding to customer reviews is a time-consuming task. Nevertheless, we allow you to create customizable response templates in order to gain productivity.
Be careful, not all testimonials are equal!
To conclude, a last piece of advice about customer testimonials. If you have the possibility to direct them, don't deprive yourself. Google exploits them and this will allow you to distinguish yourself without effort:
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The content of the testimonials is included as a mention in the search results. For example, the query "cheap hairdresser" brings up a review including the search term.
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The order in which reviews are displayed is not necessarily chronological. Since visitors can like the reviews, Google tends to promote the most popular testimonials
